MY PORTFOLIO: MY FIRST MAGAZINE COVER & STYLING IN BLACK BEAUTY MAGAZINE JUNE JULY 2012!!!

Publication: Black Beauty June – July 2012

Photographer: Agata Preyss
Fashion Stylist: Erica Matthews
MUA: Chanel Boateng
Hair Stylists: Radiant Hair Salon
Models: Ufuoma Itoje, Nadine Mendes

Dress by Zara

Dress by Zara

Belt by Beyond retro

Ring by Maria Piana @ BloodyGray PR

Jacket by Public Beware

Cuffs by Maria Piana @ BloodyGray PR

Top By H&M

Skirt by charlotte Appleby

Ring by Maria Piana @ BloodyGray PR

Necklace by Belles Be Jewelled

Cardigan, Leather Short & Necklace by Public Beware

Belt by Chanel

Cuff by Maria Piana : BloodyGray PR

hope you enjoyed!!! xxxo

Tags: Agata Preyss, black beauty, Chanel, erica matthews, Fashion Stylist, hair stylists, hairdresser, radiant salon, salon, Ufuoma Itoje, Wardrobe stylist

MY FASHION PICKS: CLUTCH ON TIGHT!!

Rosalind Clutch – £29.99 - Bubushiiky

Tags: Accessories, Africa, african print, bag, clutch, Fashion, geometric, print

BEHIND THE SCENES: MY BEAUTY EDITORIAL IN PRIDE MAGAZINE MAY 2012

Publication: Pride Magazine May 2012

Creative Director: Chanel Boateng

Photographer: Danny Gaska

Fashion Stylist: Erica Matthews

MUA: Chanel Boateng

Nail Technion: Nails by Ama

Model: Philomena Kwao @ Models1

Designers: Hayley Kruger & Bezemymailan

 

 You already know you always have an exclusive backstage pass!!.. I was very delighted to see another Beauty Editorial I styled Published in Pride Magazine with gooorgeous Models1 model Philomena Kwao.

Our gorgeous MUA and Creative Director Chanel Boateng put together this moodboard for this editorial focusing on this seasons key trends.

Here is a peak at ‘The Sun’, inspired from the mouth-watering citrus Yellow which brightens up any day!!

Necklace by Hayley Kruger

Tags: beauty, Chanel Boateng, colour, Editorial, erica matthews, Fashion, fashion editorial, Fashion Stylist, nail trend, NAIL VARNISH, ombre, pastel, Pride Magazine, red sunset, Wardrobe stylist

BACKSTAGE PASS: ASOS WOMENSWEAR PRESS DAY!!

Lets have a show of hands for anyone who does not like ASOS?!! *que crickets and tumbleweed*

I am talking about one of the biggest Fashion retailers to grace the Internet!! If you’re looking for it.. ASOS have it!!

I have developed a relationship with ASOS through fashion styling and felt AB-soLUTELY honoured to attend my first Press day with them this month and finally get to meet these gorgeous press officers and see the clothes up-close and personal!

After signing in at reception I walked into a room where I was ‘wow’ed’ by gooorgeous shoes, jewellery and accessories i.e. girls Heaven!!

Shoes and Accessories

Mouth watering colours and splashes of glittering glamour which are DEFINITE must haves for the AW12/13 season.

I am LOVING this necklace with the hint of Neon Green!! *gasssp*! and check out the statement Baroque Printed ankle boots!! #Wishlist!!

So this collection of pieces is from ASOS’ Collection Revive!! Amaaazing ‘Superhero’ inspired pieces!

The gloves are a SUperHot.. yet timeless piece to add to the wardrobe!! And I am Absolutely loving the ‘kryptonite’ inspired rings!!

When I look at this Collection.. I would LOVE to style Rita Ora in some of these pieces!! (someone I would love to style!!).

A mix of glittering glitz and glam for the everyday look!! I am smitten for the embellished bag! and pairing it with the metallic high tops would look Amazing!!

Then we move into pieces which have more of a play with texture!! I absolutely love the paper bag style Clutch! We are  definitely seeing a lot more use of clashing patterns for the next season, but I do encourage to use this with statement pieces!!

We then moved into more cleaner pieces of jewellery.. I love how the pieces were paired with the boots which gave it that extra edge!

I loved these pieces!! it had a Vintage edge to it.. with jewel tone pinks, purples and greens!! Each being ultimate statement pieces.. #WISHLIST

We then moved onto these gorgeous androgynous inspired statement pieces. The embellished Leather collar was love at first sight! I can definitely see it paired with a sheer shirt… *swoon*

Here is what I call the print Palette! Here is another example of those MUST HAVE statement pieces (pattern clash). Seeing is seriously believing! I’d call someone crazy if they described some of these heels, but they absolutely work (of course)!!

I am a huge fan of anything androgynous.. and I loved how these pieces have a cheeky boyish edge to it!

Slightly moving away from androgyny (embellished tie).. we move into pieces which are a lot more minimal.. which screamed vintage 50-70′s inspiration.. I was absolutely loving the photographic print bag and the choker necklaces which we have seen a lot of this season.. WHICH are.. to DIE for!!

I felt excited when it came to the accessories wall.. I was told

“just because it will be getting cold doesn’t mean we have to banish life and colour from our wardrobe!”..

Such an exciting wall! I loved the idea of the Novelty pieces i.e. pencil scarf along with the mixture of texture and use of colour blocking! I definitely CAN NOT WAIT to wrap up!!

Here is another ASOS’ Collaboration with designer Lauren Mccalmont!! I loved the mixture of textures and colours on her pieces with humorous quotes printed on top of it!! I really loved the Statement Leggings (bottom middle), such a lovely way to bring colour and life to the winter wardrobe!

Tags: ASOS, Clothing, Fashion, fashion retailers, glitz and glam, jewel tone, Jewellery, Rita Ora, Shopping

DESIGNER GUDRUN SJODEN’S FLAGSHIP STORE!!

As some of you know I had the absolute pleasure of being invited to Varg PR’s Talented Designer Gudrun Sjoden’s Flagship store Launch..

Forgive my terrible photography.. my Fuji battery died (trust..)..

But I’m not quite sure how I even missed a turning for this Gorgeous store!! But I must say.. it is breath-taking!

Coming from a visual Merchandising background.. this was absolute HEAVEN!!.. The attention to detail was phenomenal, I honestly could have moved in.

“Gudrun Sjödén creates clothes and home textiles in a unique style. Colourful collections in pure natural materials for women of all ages, shapes and sizes. Sustainable styles with an emphasis on Scandinavian design.” - Gudruns Facebook

Tags: april showers, bold colours, Clothing, Color, Creativity, Designer, Facebook, Fashion, Flagship Store, Gudrun Sjoden, London, print, Scandinavian design, Shopping, statement prints, Textile, Varg PR

BEHIND THE SCENES: PRIDE MAGAZINE APRIL 2012 FASHION EDITORIAL!!

Publication: Pride MagazineApril 2012

Creative & Fashion Director: Erica Matthews
Photographer: Asli Kolcu
Make-up Artist: Chanel Boateng
Hair Stylist: Kasia Fortuna
Model: philomena Kwao (models 1), Sycha Mubiaya (D1 Models) &Nala Diagouraga (strike Model Management)
Location: Gilgamesh

As some of you know I Directed my first Fashion editorial shoot in April 2012 Pride Magazine!! Above are moodboards I made for the styling, set and photography of the shoot!!

Here is the First look, welcome to Gilgamesh’s Tea room where it displays my modern take on the ‘little black dress’! yea.. yea.. i know it’s mainly gold.. but I love how nowadays we have that basic black (themed) dress which can be worn over and over… This dress IS far from basic though… I am in love with this cord dress!!

This look was another extension of the ‘LBD‘… Modernised with a cut out waist.. thigh high splits… and that sexy ‘backless’ statement!

This look is one of my favourite.. this show-stopping coral maxi dress would make ALL skin tones glow!! A maxi dress to me is a must have in the wardrobe.. easy to dress up or down. and perfect for a day you feel not quite 100%… and you’ll look absolutely HOT!!

So what is Spring & Summer without a swimsuit?

I love these three swimsuits!! TIP: I wanted the models to look glossed up for this look and accidentally got some oil on the swimsuit (unfortunately the designer was unforgiving) SO.. a big tip is to use a non oil based glitter directly on the skin or use water with a spray bottle on the skin to create the same glow when shooting!!

And just like the LBD, I believe all women should dare to wear RED!! INVEST.. INVEST.. and oh yea.. INVEST!! this is a statement piece just as important a clutch.. or a cuff in your wardrobe!

These feather looks were necessary… I am a sucker for texture and fur!! and  here I gave you a younger option and a more mature option… but both are undeniably sexy and chic with a gorgeous hint of african print!!

Here below is a slide show of some of the images that were not used in this editorial!!

But I hope you enjoyed!!

xxxo

This slideshow requires JavaScript.

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Tags: april 2012, clothes, Clothing, Editorial, erica matthews, Fashion, Gilgamesh, Kasia Fortuna, Little black dress, Make up artist, Pride Magazine, spring, summer, Wardrobe stylist

STYLE STALKING: OH MAN.. ‘THE LITTLE BLACK SUIT’!!

 

Every woman owns that classic ‘little black dress’… well I absolutely loved this Male twist.. ‘the little black suit’..
Dress it up or prep it up with the top button done up… or casual it down by maybe letting a few buttons loose.. and adding on a hat..

Regardless!! I LOOOOVED THIS LOOK!! and I HAD to stop him in his tracks!!

What was he wearing?

Blazer from Topshop, Shirt from Topshop Unique, Trouser from ASOS, Bag from Barbour, Shoes from Poste, Watch from Storm and rings from Vivienne Westwood…

Why don’t you try to get his look with some of the High street Favourites!!

“You Got PAPP’ED”

SCORE 8/10

Hope you enjoyed!! xxxo

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Tags: barbour, Black, black dresses, black suit, Blazer, Clothing, Dress shirt, hat, Little black dress, Men's, menswear, Shopping, suit, trend, Vivienne Westwood, wardrobe essentials

MY PUBLICATIONS: FAB MAGAZINE MY FIRST MALE FASHION EDITORIAL!!!

Publication: FAB Magazine Vol2 Issue 4

Photographer: Agata Preyss

Fashion stylist: Erica Matthews

Model: Arnold Wonka Ziza & Jorciney Rosario @ LV Castings

Makeup & Grooming: Shanice T. Grant

 

As some of you may know.. I recently done my first Male Fashion Editorial which was published in Fab Magazine!!

I was working with some new Agency models from LV Castings to build their portfolio.. and the shoot turned out so well it was submitted!!

So as you know.. I never leave you out..

Here is a little glimpse at some of the product I used during the shoot!! Working with Designers Big Fluff, Aaron Dowie, Beyond retro, Topman and many more…

And here is a little look at the guys in Action behind the Scenes!!! Work it boyyys!!

And of course… Here is your look at the 6 Page Editorial Spread in the magazine..

Tags: erica matthews, Fab, fab magazine, Fashion, Fashion Stylist, Topman, Wardrobe stylist

MY FASHION PICKS: TODAY IM WEARING!!

#Todayimwearing Faded glory denim shirt, H&M Jumper, New Look Leggings, Zara fur coat, Primark Biker boots, Vintage bag, Topshop Ring & Gudrun Sjoden scarf

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Tags: best dress, Clothing, Fashion, faux fur, Fur clothing, fur coat, H&M, Kate Moss, London Fashion Week, Primark, style, Style Stalking, Topshop, Zara

I NEED YOU!!!

URGENTLY NEED PARTICIPANTS INTERESTED IN FILLING OUT A FASHION RELATED QUESTIONNAIRE FOR ME!!! TAKES NO MORE THAN 5 MINUTES!! PLEASE GIVE ME EMAIL ADDRESS OR EMAIL ERICA.88@HOTMAIL.CO.UK IF INTERESTED!!

XXXO

BEAUTY BOX: MY NEW ALEXA CHUNG INSPIRED HAIR!!

 I love Sensationnel Hair!! ..It lasts SO LONG!! But I decided to cut my Hair Again..

What do you think? I was going for an Alexa Chung Inspired look!!

#Todayimwearing: statement Fringe tank top from Primark, Leggings from Topshop,

Vintage Biker Jacket, Nina Jarebrink Bracelet and Topshop Rings

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MY FASHION PICKS: #TODAYIMWEARING

Polka dot top from Topshop,
Ribbed pencil skirt from H&M,
Mint boyfriend blazer from Primark

THE STYLISTS BIBLE: 10 CHARACTERISTICS THAT MAKE A GOOD FASHION STYLIST!!

I get asked a lot about how to get into fashion styling. When I studied at London College of fashion LCF, my lecturer Beverly Alt taught us about what qualities a Stylist should have..

So to make a good cake.. you need the right ingredients!! So here are (in my impression) the KEY ingredients that make a good fashion stylist!! And I want to stress that it takes all of these characteristics.. and many many more to be successful.. and unfortunately there is no cutting corners…

Good Organisation: Time management is key.. you are given deadlines constantly… some are far away and some are not.. you need to be able to manage your time well. you also need to be in one piece.. nothing says professionalism LOUDER than someone who turns up to a shoot/meeting and they are completely organised!!

Hard Skin: There is going to be moments when you feel down.. as you start-up in your profession you will find you are low on money.. you may find that doors are closed in your face.. you may find your work criticised or you may even have conflicts with clients… FOR ME.. criticism is something that builds me.. I love to be told where I can improve.. you HAVE to have HARD SKIN!! no softies.. this does not mean being a b*tch.. that will not get you very far.. but it means not letting one knock keep you on the floor.. have the ability to use the window if the door is closed!!

Tags: Arts, Fashion, fashion industry, Fashion Stylist, hard skin, Jasper Garvida, London, London College of Fashion, Magazines and E-zines, Time management, Vicky Pollard, Wardrobe stylist

BEAUTY BOX: MY REVIEW ON HELLO FLAAAWLESS OXYGEN WOOOOW FROM BENEFIT!!

Hello Flawless Oxygen Wow Brightening Makeup colour Hazelnut by Benefit £24.50,

Hot looks Nail polish colour Hoola Hoop by Collection 2000

I haven’t STOPPED talking about it for the past few weeks!! Benefit have come out with a goooorgeous liquid foundation which gives amaaazing coverage!! I have been waiting for the moment when Benefit would expand their shades, so I literally JUMPED at the opportunity to try it out when I saw they had!!

Tags: Benefit, Color, Cosmetics, Foundation, Hazelnut, IPhone, Make-up Art Cosmetics, natural complexion, Shopping

VARG PR PRESS DAY!!

One of the best thing about being a stylist is being able to go to Press days where you get an up close and personal preview at the brand/s new collections a season early..

I was Invited to Varg PR’s Press day… I loooove these Ladies! they are so warm & friendly.. and may I add very stylish!! The Nina Jarebrink shirt I used on Alisha White for the Pride Magazine Publication was from Varg PR! Their brands are individually amaaaazing and have been featured in countless lead Fashion Magazines and Celebs!!

Tags: Alisha White, Angelina Jolie, Clothing, design, Fashion, leather skirt, Little black dress, Nina Jarebrink, satin shirt, Shopping, Silk, suspender tights, Wardrobe stylist

MY NAIL ART: BLUE OMBRE NAIL ART TREND!!

From cuticle to tip: Nail polish colour Neon blue by BeautyUK,

Nail paint colour mint green by Barry M,

Nailed polish colour turquoise by Sleek Makeup

Thanks to Instagram and a lil’ bit of inspiration froM this weeks shoot.. I had a lil’ try with the Ombre Nail Art trend on my tootsies…

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Tags: beauty, Color, Instagram, Manicure, Nailed, NailPolish, Shopping

STYLIST ADVENTURES: BACKSTAGE PASS INTO WHAT I’VE BEEN UP TO LAST WEEK!!

Stylist Life….

Last week it had been a very busy week for me with three important shoots to do!!

The best part of being a Fashion stylist is being busy with emails and doing pick-ups for stylist loans and knowing you have some amazing shoots coming up!!

So here is a lil peak into what I have been up to…

07/03/12 #TodayImWearing H&M jumper & Leggings, knit cardi from Next, Primark Suede Boots & Jewellery from Freedom @ Topshop.

On Wednesday I started my designer pickups!! here is a sneak peek of some jewellery pieces I got from an amazing designer!! keep an eye on my blog for full credentials when magazine is published!!

11/03/12 …A sunday.. The hard life of a stylist is not a mon-Fri 9-5 job.. I worked throughout the week and into the weekend.. So as people in my team were relaxing I was out working…

#TodayImWearing H&M Maxi Skirt & Vest Top, Next Cardi and Primark Bow flats..

12/03/12 …Here is a sneaky Peek at Mondays Shoot Creatively Directed by my partner in Crime ..Chanel Boateng…

I then spent the next day living in Starbucks doing image selections… I REALLY have got to get Starbucks to sponsor me.. I drink so much latte’s from there I should get shares.. LOL!!!

…Heres another lil’ Sneak Peek at Wednesdays shoot… Art Directed by yours truly…

.. and then we bring the week to a close with Saturdays shoot…

Here is another lil’ Sneak peak at two of the 6/7 nail looks we shot… Art Directed by Chanel Boateng.. This girl is AMAZING!!

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Tags: behind the scenes, Chanel Boateng, clothes, Fashion, Fashion Stylist, Jewellery, Primark, Shopping, Starbucks, Topshop, Wardrobe stylist

THE OSCARS: ANGELINA JOLIE?… AND HER LEG…?

I saw people’s ’INSTAGRAM’ collages of leg…  thought wow… she’s really rocking that split… she is looking good…

but then I saw this.. and I  mean.. Woooow….. this….. this is just another level of leg…

luckily.. this PHOTO IS PHOTO-SHOPPED *WIPES BROW*

apparently it was the talk of the night.. was it just.. toooo much? could it be possible thee Angelina Jolie is getting… OLD?

you vote…

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BEAUTY BOX REVIEW: BENEFIT ‘THEY’RE REAL’..UNREEEAAL LASHES.. WITH A FEW STROKES!!

Benefit Mascara – They’re Real – £18.50

…A much-needed beauty review!!…

I was stocking up again on my Benefit Carmella Perfume when I was offered a chance to try out some of the Benefit ‘They’re Real’ Mascara!! I never really pass an opportunity to get glammed up.. *grin*

Tags: beauty, Mascara

PUBLICATION: PRIDE MAGAZINE! MY BEAUTY EDITORAL!!

 

 

Model: Sherene Mcnicol, Photographer: Agata Preyss, Art Director/MUA: Chanel Boateng, Fashion/Creative Stylist: Erica Matthews, Hair stylist: Kasia Fortuna from ‘Radiant Salon’,  MUA Assistant: Misi Chanel Ogunlawa.

Jewellery: Maria Prokopiva & Elisha Francis

 

Roses are red,

Violets are blue,

Sugar is sweet…

And so are you..

Tags: beauty, Chanel Boateng, Editorial, Fashion, Photography, Pride Magazine

PUBLICATIONS: PRIDE MAGAZINE MY FASHION EDITORIAL SPREAD!!!

Model: Alisha White, Photographer: Charlene Asare, MUA: Chanel Boateng, Fashion Stylist: Erica Matthews, Clothes from: Varg PR, Topshop, Beyond Retro, River Island, American Apparel, Accesorize, Primark & H&M.

I am sooo excited about finally posting this and giving you EXCLUSIVE behind the scenes to this shoot!!

as Some of you know me and my partner in crime Chanel Boateng (Make-up Artist) were blessed to collaborate with Britain’s Next Top Model Runner up Alisha White (click on her name if you want to see my interview with her).

Alisha has always been a favourite of mine so this was a nice opportunity for me to get my BarryM painted fingers on her goooorgeous frame (look at her leeeegs!!!) and style her in AW 11/12 Trend pieces she would possibly never have seen herself in!

Chanel also had an opportunity to Shoot with Model Ufuoma Itoje who is one of the beautiful contestants who graced Britain & Ireland’s Next top model who was Styled by Viennity!

Pride Merged both of our gorgeous shoots into a 10 PAGE SPREAD called ‘Country Living’..

*crowd of women cheer*…

Tags: accesorize, American Apparel, bbc radio 1Xtra, BINTM, BNTM, Britain, Britain and Ireland's Next Top Model, clothes, DJ Ace, Fashion, Fashion Styling, Fashion Stylist, Keisha Buchanan, PHOTOSHOOT, Primark, radio 1xtra, River Island, styling, Topshop, Wardrobe stylist

TALENT SPOTLIGHT: JARETH… *ROBERTO CAVALI’S NEW VOICE*

Not only has this Music Artist won over Roberto Cavalli’s heart… but she has won over mine!!

I eagerly present Music Artist Jareth to you all!! Fun.. Unique and down to earth.. And one whom creates SKIN ENVY!! this girl is definitely one to watch!!

I was given a lovely cosey spot in Jareth’s intense studio schedule to get her to answer a few questions so you guys could ge to know her just a lil’ better.. Also a little bit of advice for those who are seeking to get into the industry…

Jareth has recently released her first single which is selling well called ‘Pathway’ (click on the image to buy).

She has worked with the likes of  Lioness, Daley, Bashy, Sway, Professor Green to name a few…

*squeeel* she has also then went on to now work with one of the most influential.. and #NOT just H&M’s… lol… but my favourite designers!! Her voice has been Mistaken for Award Winning artist Adele.. which i guess?… yea?.. it’s a good thing.. but nooooo my lovelies.. its JARETH’s soulful voice!!

1.     Name:
 Jareth (said “Gareth” but with a J..really you couldn’t make it up lol)
 
2.    Ethnic background:
Ugandan & Rwandan
 

3.    Label name:
 Flawless Music
 
4.    Job description:
 A human being: currently moonlighting as a Recording artist and Writer ..for  now
 
5.    Describe yourself in 5 words:
  Lover, Muse, Regal, part-time “idiot“, scatterbrain
 
6.    What’s in That handbag?
Everything & nothing tbh…reckon I could live out of it 4 a week if I had too though lol. Providing I don’t loose it •_•
 
7.    What’s playing on you Ipod/mp3 now?
 Future cuts and part of my album. With a lil Martyna Baker and Daley.
 
8.    Describe your style in 5 words
 Organic,  practical, “mood ring”, fluid, Jareth 

Tags: adele, artist, Arts, Bashy, Jareth, live music, Music, Music artist, Professor green, Roberto Cavalli, UK talent

PUBLICATIONS: STATUS MAGAZINE: ASSISTING CAMILLA ASHWORTH!!

Behind The Scenes

Assisting Camilla Ashworth

This slideshow requires JavaScript.

As some of you may know I had a wonderful day assisting the lovely stylist Camilla Ashworth today for a Bambi Mag submission!!

Like I always promise!! I never leave you guys out!! so here is the highlights… along with the much-needed slideshow of all the pics!!

Tags: assistant, assisting, Clothing, designers, Fashion, hairdresser, Make up artist, photographer, team, Wardrobe stylist

MY FASHION PICKS: STUDDED BROGUES!!! *SWOON*

Dapper Stud brogues – £9.60 – OFFICE

This Seasons sales are perfect for buying gifts this christmas… and I can help but admit I get some gifts a tad early…

Check out these GOOOORGE’ studded brogues from office for a whopping £9.60 (£10.00 in store).

I had to snap up this bargain..

How to wear them:

This will definitely have you looking like a “stud”..

ENJOY!! xxxo

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BEAUTY BOX: ‘RING MY BELLA’ HANDBAG MUST HAVE!!

‘Ring My Bella’ Crescent Row Eau de Toilette, 30ml – £29.50

So fiiinally.. after a few months I am finally ready to give my FULL review on a Goooorgeous Perfume from one of my favourite cosmetics brands ..Benefit! I am a huge fan of Benefits Perfumes.. in particular Carmela.. They gave me an AMAZING opportunity to do a review on their Newest addition to their fragrances (which was launched a few months ago exclusively to Boots but now you can get it at any Benefit Retailer)!!

Realistically guys… I will never choose to do a review on a Perfume like this again.. very very time consuming *sigh*.. But! I was so inspired that my Benefit Perfumes always lasted me longer than any other perfume I have used, so I thought I would do the review WHEN my sexy bottle finished. When I have previously walked out with Benefits Carmela perfume on.. I would always get at least ONE person stops me asking where I got my perfume from.. NO exaggeration… My Idea was to use the fragrance in Many of the everyday situations that us girls get into.. with that, I was to record the effects and opinions that people gave.. just so you know HOW GOOD IT REALLY IS!..

My first impression:

So when I first got the perfume.. The packaging like the others from the collection is definitely candy for the eyes… *whispers* definitely a gift you should consider this Xmas!! The smell is sweetly seductive with a citrus kick.. which proves to get your senses caught in a ‘juicy fling’ .. it’s surprisingly fresh and light aroma brings warmth and clarity opposed to some of the real heavy over-priced perfumes out there…

Hanging with Girls/ The night out:

So, like when shopping.. most of us always turn and ask “what do you think”.. the opinion of your friends is a MUST! Perfume choices do tend to be an individual selection.. but let’s face it.. your friends WILL tell you if you smell like “a baby prostitute” (#MeanGirlsQuotesILove) or if that perfume is ..let’s just say.. putrid *holds nose*. I’ll admit.. I did smile when two of my friends asked “mmn.. what are you wearing” when we done our exaggerated run.. scream.. then hug routines! I didn’t even have to boast or try to awkwardly fit conversation in about the new perfume! * fist pump* it was described with words like; fresh, fruity and reminders of holiday.. Which I totally agree on.. Later I was regretting that I didn’t tell them it was new shower gel.. because when we decided to go out that evening.. everyone was leaving their perfumes and sprays in the bottom of their clutches and asking to have a “quick ring (spritz) of Bella” LOL!

At work:

So this proved to be much more difficult being someone who (at that time) is not in an Office, shop etc. Full Time. So I used my photo shoot day to my advantage.. I know I could be a lot more cheekier with my MUA friend Chanel Boateng and ask her straight up what she thought. It was a hit with her.. fresh and light.. but she did say she is not the HUGEST fan on sweet smells.. and too much was too much when I myself and the whole team were testing it out on ourselves LOL!!… poor photographer…

The date:

Gawsh.. anyone who knows me.. knows I’m not too much of a fan of dates.. For many reasons including the feeling that I’m going to have that Bridget Jones/ Miranda moment where I trip.. slap someone in the face.. something flies into my eye and then my skirt gets caught on something which exposes my knickers.. (nothing like that has happened.. yet..) *covers face*… But for the love of ‘Ring my Bella’ and all you women out there.. It was for you LOL! Someone’s fragrance is always something that greets you when getting into the car.. Sooo I was more than happy when I heard.. yes.. I HEARD (not imagining things I tell ya).. him take in a deep breath and then saw him smirk.. so I took that as a good sign right?.. he didn’t open the window or start sneezing LOL! So I went in for the kill.. the hug.. and there it was again.. the deep breath.. “mmn you smell nice..”. .. Oh I kid you not.. this could have been perfect advert.. me just taking the bottle out of my bag and meeting eyes with the camera doing that slow nod *LOOOL*

The gym:

So this is for those of us who are not gyming it out on the Wii Fit board but trudging of to the good old gym to work up a sweat!! I am one of those that makes that promise “from Monday, I will be going to gym at least 3 times a week” and then Tuesday I’m sitting on the sofa scoffing a Krispy Kreme Doughnut *LOL* So I thought let’s keep to the ‘promise’ and see how it lasts.. By this time.. I was getting use to the perfume but with a lift a kick and a very slow squat.. I got bursts of Bella.. and it was gorgeous. I weirdly felt at least If I look a mess.. I sure smell great LOL!!

Benefit are offering some AMAAAZING Gifting Ideas!! So why not get your hands on this Perfume one (for yourself or) for a woman in your life who would LOVE IT!! better yet.. you have an option of breaking up the set to give as lush stocking fillers!!!

Benefit – RRP £29.50… BARGAIN!!!

Available at any Benefit Counter!!!

“Laughter is the best cosmetic…so grin and wear it!” – Benefit

Related articles

• Bella Book: Perfumes: The Guide (bellasugar.com)
• Twilight Perfume or Only Sounds Like a Twilight Perfume? (bellasugar.com)
• Bella Quiz: Which Is Not a Fragrance? (bellasugar.com)
• What Do You Do With Magazine Perfume Samples? (bellasugar.com)
• Eco-Beauty Review: Malie Organics, an organic perfume oil to love. ~ Jen Murphy (elephantjournal.com)

Tags: beauty, Benefit, Bridget Jones, christamas, Cosmetics, fragrance, gifts, Health, Perfume, Shopping

MY FASHION PICKS: I’M MONOCRAZY ABOUT THESE PEARLS!!

Black ‘Pearl Super Suspender’ tights – £25.00

So we have seen good ‘ol Jessie J Rocking these gorgeous suspender tights that casually make bein sexy… well.. just casual. Talk about getting festive *cue sound of bells* I love Henry Hollands ‘Black ‘Pearl Super Suspender’ tights’ retailing at £25.00!!

Dress them up.. Dress them down.. but you won’t find ANYTHING else like it!! I am Crazy about these Pearls!!

Cream Bow Prom Dress – River Island – £45.00

Why not Pair the Tights with a Gooorgeous dress like this one from river Island?

Get Tights: Click here

Get Dress: Click Here

Look fabulous!!… xxxo

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• MyTights Launches Henry Holland’s New Collection for Pretty Polly (prweb.com)
• Style alert: the Fabulous Forties are back! (pierreandharry.wordpress.com)

Tags: aw11, Clothing, dress, Fashion, Henry Holland, Monochrome, Pearl, Pretty Polly, Tights

MY STYLIST WORK: VOGUE ITALIA!!

VOGUE ITALIA

Model: Andrea Chovanova from Premier Model Management
 Make up: Chanel Boateng aka Ama Toffee
 Hair stylist: Kasia Fortuna from ‘Radiant Salon’
Fashion Stylist: Erica Matthews

Image 1: Jasper Garvida

Image 2: Anar & Marina Brenere

I had such a busy week last week cramming a few shoots into one day with theee most fabulous team EVER!!

I AM SO HAPPY vogue Italia love this photo.. the team are waiting to see the whole series.. but please click like on the following link!!

http://www.vogue.it/photovogue/en/Portfolio/35e02762-61a7-4186-9dc7-975142c2cf46/Image

CLICK click CLICK

Keep your eye out… xxxo

YOUR PRESS PASS: BRITAIN AND IRELAND’S NEXT TOP MODEL 2011

As some of you know I as given the AMAZING opportunity to Cover (in my opinion) One of the biggest events to take place every year!!

in 2010 I attended BNTM Live at excell and it changed my life for good! I met Stylists such as Gemma Cartwright, Gemma Cairney, Sara Darling and many many more..

I was able to go to their stylist Seminars and pick up some AMAAAZING tips and inspiration!!

From then.. with further inspiration from My Mentor Arieta Mujay… I decided to make my blog.. and the rest is history…

 

#TodayImWearing

I decided to take my sister Kara Graham who is a MUA and My fellow Stylist friend Shani Thomas Along with me!!

Statement Piece: Primark ankle boot wedges £20.00 (Androgyny style)

Tags: Primark, styling, Twitter

MY STYLIST WORK: BEHIND THE SCENES OF NEW AFRICAN WOMAN; EAST AFRICAN BEAUTY SHOOT!!

Hey my fellow blog readers!! So here is another ‘behind the scenes’ of a shoot I styled!! 

As you can see, the these of the shoot was East African!!

Photographer: Arron Dunworth

Mua: Ama Toffee

Hairstylist: Adeola Olaose

Wardrobe Stylist: Erica Matthews

So using the amaaazing moodboard I was given.. I went to amazing brands such as American Apparel, Zeke Design Jewellery, Binou, Adopted Culture, Yummi Kouture to style this shoot up!!

The first look was ‘princess of the south’, It was mainly inspired by the iconic movie ‘coming to america‘ featuring Eddie Murphy.

I used an amazing cuff I found at Made in Topshop which also doubled as a hair accessory.

The hooot neck piece is from designer label adopted culture ( model Nana Afua Antwi)

The bandeu is from American apparel

and the statement earrings are from Zeke Designs Jewellery

Tags: Africa, American Apparel, beauty, behind the scenes, design, East Africa, Ghana, Jewellery, Topshop

GOSSIP: MY TREAT TO MY READERS!.. GET EXCLUSIVE BRITAIN & IRELANDS NEXT TOP MODEL @BINTMLIVE ’2 FOR 1 TICKETS’!!!

GET YOUR

Britain & Ireland’s Next Top Model

’2 For 1′ Tickets!

The ESSENTIAL weekend of fashion, hair, beauty, style, shopping and music, Britain & Ireland’s Next Top Model Live will be taking place in London this coming weekend (28th – 30th October 2011) at the ExCeL Centre.

To celebrate, readers of www.ericamatthews.wordpress.com have the opportunity to snap up 2-4-1 Standard Tickets (£20 normal price) for the closing day of the show! These tickets are available for 24hours only with the offer starting at 00.00 on Thursday 27th October, and ending at 23.59 Thursday so get in there quick!

Go to www.bintmlive.com, click book tickets and enter BLOG24 when prompted!!

Fans of the TV series will get the chance to join the show’s infamous judges Charley Speed and Grace Woodward and the 13 gorgeous contestants from series 7 for the ultimate three-day live event which will be London’s biggest fashion and beauty fix, and the ultimate girl’s day out!

SO WHAT ARE YOU WAITING FOR??

Britain & Ireland’s Next Top Model Live runs from Friday 28th – Sunday 30th October at London’s ExCeL Centre. For specific performance times for all of this year’s acts and to book tickets now, log on to www.bintmlive.com. Standard tickets are £20 and include entry to the event and a seat within the Main Catwalk Show. Premium tickets are £28 and include entry into the event, a Premium seat within the Main Catwalk Show & Show Guide. VIP tickets are the perfect treat at £49. VIP tickets give you entry, VIP seats in Main Catwalk Show, Show Guide, a VIP goody bag worth at least £30, access to signing sessions with the stars of BINTM and entry into the exclusive VIP lounge.
Show your support and visit us on Facebook.com/bintmlive, or search @BINTMLive on Twitter.

 

Enjoy!! Xx

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• Britain & Ireland’s Next Top Model – Sky Living, 9pm (mirror.co.uk)

Tags: Arts, BINTMLIVE, Britain, catwalk, Charley Speed, clothes, design, Fashion, Grace Woodward, Ireland, London, model, Runway