Tag Archives: Clothing

BEYONCE FOR H&M!!?!

21 Mar

beyonce for H&M beyonce models h&m bow down new track song mrs carter tour 2013

 

Well.. at first, I was mega excited to! But it’s not a collaboration which I think H&M do so well with other designers…

Today H&M proudly announced a new partnership for its summer campaign with global superstar Beyoncé. They said the entertainer, who kicks off her sold out Mrs. Carter Show World Tour on April 15, will appear in television and print ads featuring pieces from the H&M summer collection.

The print and outdoor billboards introduce “Beyoncé as Mrs. Carter in H&M”, the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious…. (and of course shouldn’t forget to bow down to her of course *side eye*).

The clothing will be available beginning May in H&M stores worldwide and online, not sure if i can wait that long… *sigh*. I wonder if this will be a sell out just because Beyoncé is wearing it??

 

Erica xxxo

MY FASHION PICKS: 5 DAYS TO GO FOR RIHANNA FOR RIVERISLAND COLLECTION!! WARDROBE ‘MUST HAVE’ OUTFIT!!

28 Feb

RIHANNA FOR RIVER ISLAND OUTFIT LOOKBOOK PREVEIW OUTFIT OF THE DAY OOTD RIHANNAFORRIVERISLAND NAVY CROP TOP ZIP FRONT SKIRT WITH DENIM SHIRT DETAILL LACE FRONT BOOTS CROP TOP SPIKE NECKLACE

So there is 5 Days to go till Rihanna‘s Exclusive collection for River Island FINALLY hits store *cue a mosh pit of women*

Rihanna has revealed some of the product images of the pieces from her collection and I am already preparing outfits from this collection!!

Above is a Navy Crop top, Zip from skirt with Denim Shirt detail, Lace front Biker boots and  a spike necklace (necklace not in Rihanna collection).

To take a look at my favourite pieces from the collection Click Here.

If you haven’t already! make sure you sign up here to be one of the first to get access to buying the collection!!

STYLE STALKING: A LOOK TIE DYE FOR!!

23 Feb

STREET STYLE STREET FASHION STYLE STALKING STREET FASHION BOY LONDON TIE DYE VANS TRAINERS LEGGINGS DENIM JACKET

I take my regular trip outside of London to get some space, and I came across this gooorgeous girl!

I honestly couldn’t let her pass me after I eyed up her unique and trendy Outfit. I managed to Snap away at this gorgeous look as she grinned at me with a mouth full of metal *swoon*. As patronizing as this may sound, she was so little and was giggling her head of… I just wanted to put her in my pocket!

This outfit sure has got me in the mood for Spring to get it butt here!!

What is she wearing?

Vintage Denim Jacket (from her mum)

Boy London Tie Dye T-Shirt

Ebay Tie Die Leggings

Topshop Bag

Vans Trainers

“You Got PAPP’ED”

SCORE 7/10

RIHANNA FOR RIVER ISLAND: MY TOP 10 LOOKS!! AND FOOTWEAR PREVIEW!!

23 Feb

Rihanna for River Island LOGO

About 11 weeks ago, Rihanna teased us by posting up some Behind the scene (#BTS) images on Instagram of the her and the models on set shooting her much Anticipated collection for River Island!!

Last weekend Rihanna Headlined just about everywhere in response to her #RihannaforRiverIsland collection preview!

Although I expected Rihanna to emerge after the show in something a lil’ more.. erm, “Rihanna”. Her collection, in my opinion did not disappoint! I am a personal fan of Rihanna and deem her as a key Style Icon today for Fashion. Unlike many collaborations we see today, I can definitely say Rihanna’s personal fashion style is present in this collection.

I have decided to pull out my Top 10 Looks that I can definitely selling out this season, as well as earning  a place in my wardrobe!!

If you haven’t already! make sure you sign up here to be one of the first to get access to buying the collection!!

Rihannaforriverisland Rihanna for River Island Spring 13 6

MY FAVOURITE LOOK!! (Above)

Rihannaforriverisland Rihanna for River Island summer 13

Rihannaforriverisland Rihanna for River Island Spring 13 3

Rihannaforriverisland Rihanna for River Island Spring 13 2

Rihannaforriverisland Rihanna for River Island Spring 13 4

Rihannaforriverisland Rihanna for River Island summer 13 3

Rihannaforriverisland Rihanna for River Island Spring 13

Rihannaforriverisland Rihanna for River Island Spring 13 5

Rihannaforriverisland Rihanna for River Island Spring 13 7

 

Rihannaforriverisland Rihanna for River Island summer 13 2

And as if it couldn’t get more exciting…. Rihanna Revealed (below) a Sneak Preview of a pair of Ankle boots which will be available in the Rihanna for River Island Collection…

..I’m definitely jotting this down in my #Wishlist!! Having this is IMPERATIVE!! 

Rihanna for River Island Ankle boot preveiw instagram spring summer 2013 rihannaforriverisland

Also, if you haven’t had a chance to look at the Campaign Images, then here you go xxxo

Rihannaforriverisland Rihanna for River Island Campaign Pictures Continue reading 

MY PORTFOLIO: ‘STRAWBERRY ROSE’ WITH RIO ROMAINE!

21 Feb

ANDROGYNY FASHION EDITORIAL RIO ROMAINE STRAWBERRY ROSE  70'S  COLOUR BLOCK NEON NATALIA KAUT

Shirt, Blazer, Trousers by Natalia Kaut

Shoes Stylists Own

 

ANDROGYNY FASHION EDITORIAL RIO ROMAINE STRAWBERRY ROSE  70'S  COLOUR BLOCK NEON

Top by Nancy Van Ostren

Blazer and trousers by Natalia Kaut

Shoes stylists own

ANDROGYNY FASHION EDITORIAL RIO ROMAINE STRAWBERRY ROSE  70'S  COLOUR BLOCK NEON

Shirt and trousers by Natalia Kaut

Vintage Blazer by Beyond Retro

Ring Stylists Own Continue reading 

MY PORTFOLIO: MODEL JADA SEZER FEATURED IN USA’S LEADING PLUS SIZE MAGAZINE!!

21 Jan

jada_jan13_1_FINAL

 Publication: Plus Model Magazine JAN 2013

Photography by Condry Calvin Mlilo
Fashion Stylist: Erica Matthews
Makeup Artist Rina Begum
Hair Stylist: Teresa Peh
http://www.plus-model-mag.com/

youtube behind the scenes PLUS MODEL MAGAZINE model jada sezer plus size fashion

P.s. that’s me in the pic on the left..

Behind the scenes VIDEO: http://bit.ly/136Rv7T
Videography: Steve J Todd Philosophia Media

 An old friend of mine Jada Sezer contacted me not only telling me the good news that she was asked to feature in America’s leading Plus Size magazine, but she wanted me to style her for the spread!

As you can imagine, I was excited to do this. Styling cosmopolitan magazines regular Philomena Kwao had been the only plus size model I had worked with before! And lets not kid ourselves.. Jada is absolutely gooooorgeous!

*draws an hourglass shape with my hands*

So here are some up close and personal shots of Jada Sezer a.k.a. face of London Plus size Fashion week!!

jada_jan13_2FINAL

Vintage Dress from Beyond retro

Earrings from Portobello Market

Ring stylists own Continue reading 

MY PORTFOLIO: FASHION EDITORIAL IN STATUS MAGAZINE ‘THE NIGHTLIFE’ ISSUE!!

16 Nov

 Publication: Status Magazine ‘The nightlife Issue’

Photographer: Gabor Szanti 

Assistant Photographer: Margarita Lievano 

Fashion/creative Stylist: Erica Matthews

Make up Artist: Chanel Boateng 

Hair stylist: Viktoria Toth

Models: Genivieve & Addison D1 Models

 

WOOP WOOP!! My own Fashion Styling work has finally hit abroad!!

Grab your backstage pass to behind the scenes of my fashion editorial in Status Magazine, USA!!

Here is a look at the moodboard for ‘City is Alive’ and our gorgeous models from D1!!

Here is the looks for the opening double page spread for the Fashion editorial.

Designers: Simone Rocha @ Topshop, Beyond Retro, American apparel,

2nd Day & Maria Nilsdotter both @ Varg PR, 

Lilla Balazs,  & Mark Charles. Continue reading 

MY PORTFOLIO: CELEBRITY SHINGAI SHONIWA FOR BLACK HAIR MAGAZINE!!

6 Nov

shingai black hair cover

Publication: Black Hair Magazine December/January 2012

Celebrity: Shingai Shoniwa from the Noisettes

Photographer: Joseph Sinclair
Fashion Stylist: Erica Matthews
Make-up Artist: Jayne Williams
Hair Stylist: Charlotte Mensah
Nail Technician: Michelle Duberry @ Nice Nails Baby

Hey guys, As some of you know I have been working recently with Shingai Shoniwa from the Noisettes. Here is your exclusive behind the scenes to our shoot which made cover of Black Hair Magazine December/January 2012!! *crowd of women cheer*

Shingai shoniwa black hair magazine Natalia kaut 2012

The moodboard for this shoot was Neons, Colour-pop with a splash of tribal!!

This of course was right up my alley! I loooove a bit of colour especially on dark skin!

Above you can see pieces from designers; Helen Steele, Kandee Shoes, Misguided at B-PR, Natalia Kaut, New Look and Pebble London. Continue reading 

BLACK HAIR MAGAZINE REVEAL NEW COVER WITH CELEBRITY SHINGAI SHONIWA FROM THE NOISETTES STYLED BY ME!!

5 Nov

Black hair Magazine revealed the new cover for the December January 12/13 issue which stars Celeb fashion icon Shingai Shoniwa from the Noisettes on the cover.. and i’m proud to say this beaut’ was Fashion styled by me!

Photographer: Joseph Sinclair

Fashion stylist: Erica Matthews

Make-up Artist: Jayne Williams

Hair stylist: Charlotte Mensah

Nail Technician: Michelle Duberry @ Nice nails baby

Issue is out november 8th!! MAKE SURE YOU GRAB YOUR COPY om how to get the cover look and more looks I styled!!

Enjoy xxxo

MY PORTFOLIO: CELEBRITY SHINGAI SHONIWA AT WELLA TREND VISION AWARDS!!

9 Oct

I grew up always hearing about the hair company Wella, so when I was asked to style Shingai Shoniwa for the Uk Wella Trend Vision Awards 2012 I was over the moon!!

The award show was  hosted by gorge Reggie Yates and the Noisettes (being the surprise entertainment) graced the stage twice that night!!

So here’s your backstage pass for a Sneakier peek into what was going on at the event and behind the scenes!!

 

So when I got to the Roundhouse, it was wristband time and I was shown to the dressing rooms where I could set up.

I even got a viewing of Reggie Rehearsing for the show.

 

Here is a look at Shingai’s dressing room with all the gorgeous clothes, jewelry and heels I brought for her to perform in!

 

So this was the first look for the ‘Big reveal’ of the Noisettes!

Here Shingai is wearing designers Amber Hards and Natalia Kaut.

 

 

After a delicious food break… it was showtime again!

 

Here Shingai was wearing a type of outfit which is called ‘Tear away’ which is having two or more outfits in one look. When a performer removes/tears away an item of clothing etc. another outfit is revealed.

Here Shingai is wearing Natalia Kaut, Pebble London and B-PR.

 

In this shot, Dan Smith is wearing a Electric blue Suit from Topman.

 

20121101-172155.jpg

 

..Here is look two!! 

20121101-172147.jpg

 

Here is a Shot of Shingai doing her thing, with amazing drummer Toby in the background rocking it out!!

 

Hope you enjoyed!! xxxo

MY PORTFOLIO: CELEBRITY SHINGAI SHONIWA AT RAFFLES MEMBERS CLUB!!

23 Sep

I Also had the Pleasure of dressing Shingai Shoniwa for a Members Event at a Chic Club Called Raffles! 

Shingai was draped in another gooorgeous William Vintage Dress paired with a quirky Neon Sass and bide Belt!

Here are some lovely press shots of her performing!

Enjoy!! xxxo

MY PORTFOLIO: SHINGAI SHONIWA FROM THE NOISETTES AT PALLADIUM VISIONS PARTY HOSTED BY STEPHEN WEBSTER!!

19 Sep


As if London Fashion week wasn’t enough of a buzz.. I styled Shingai Shoniwa in her William vintage dress!

Gorgeous cuff and necklace (worn as head piece) was from stephen webster, shoes stylist own!! she absolutely rocked it!!

..And HOORAAH!! I found this look on Cosmopolitan Magazines Website!!

xxxo

MY PORTFOLIO: SHINGAI SHONIWA FROM THE NOISETES AT VIRGIN PIONEERS ‘THE PROJECT’ SEPTEMBER 2012!!

8 Sep

Headpiece by House Of Flora – pulled by Erica Matthews

Songs such as ‘wild young Hearts’ and ‘dont upset the rhythm’ come under some of britains favourite songs!! As some of you are aware, I gained a Celebrity Client Shingai Shoniwa from the noisettes the genius’ behind these hits!!

This glamerous gal wore a headpiece pulled by me for Richard Bransons special Event Virgin Pioneer ‘The Project’!!

Not many of you knew about this event so here are some up close pics!!

Here’s an up close shot of this BEAUT’!! Continue reading 

MY PORTFOLIO: CELEBRITY SHINGAI SHONIWA AND SIR PAUL MCCARTNEY AT AFRICA EXPRESS 2012!!

8 Sep


The Africa Express, the train that carried 80 musicians from Africa, Europe and other parts of the world around the UK for a week, has reached its final destination, London’s King’s Cross, for its last concert. – BBC

As some of you know!! I had the privilege of styling Shingai Shoniwa for this event!!

So grab your backstage pass for some up close and personal images from the day, along with detail of what she was wearing!! xxxo Here is Shingai just jumping of the Africa Express train in Kings Cross where she was took a pic with Baaba Maal wearing Fashion Designer Lall!!

  Its ALLLL about embellishment for me this season to make that Ultimate statement! This jacket screamed out “take me please” when I went into Lall’s studio!! it’s a Vintage lovers dream!! 

  After the Glam squad Mario Dionisi (Make-up and Hair) and I swished Shingai into our workspace she was ready for the stage!!

Here is a shot of Shingai which was taken by Noisettes PR… how gorge’ is she?!?! *swoon* Layered Necklaces by Fiona Paxton.

Dress by Natalie Ann

Shoes by Atlanta Weller (she wore the brown)

 …Then it was time for the Noisettes to take the stage and they absolutely rocked it!!

 

After they done their first performance we all went backstage where… *breathes deeply* I got to meet Sir Paul McCartney!!!! *cue vintage video of women screaming over the Beatles*

I was able to take this gorgeous snap of Shingai and Sir Paul McCartney on my mobile!! *eeek*

 

..Then as if it couldn’t get any better! Shingai Grabbed the Bass… Toby Grabbed his Drumsticks… Marques Toliver grabbed his violin and Sir Paul McCartney grabbed a mike and my god did they JAM!!

I truly say… just believe in your dreams!! This was honestly an AMAAAZING day for me!

After rocking it backstage, was the final performance… Woohoo!!

The Noisettes backstage!

Hope you enjoyed xxxo

MY PORTFOLIO: FRONT COVER OF BLACK HAIR MAGAZINE OCTOBER NOVEMBER 2012!! L’OREAL MIZANI COLOUR TROPHY!!

7 Sep

Publication: Black Hair Magazine October/November 2012
“fifty Shades of Fabulousness”
L’oreal Professionnel Colour Trophy Mizani Afro Catwalk Look Award Winner 21012

Photographer: Anna Fayemi

Hair: Erika Selvaggio @ Toni & Guy for Mizani

MUA: Pauline Briscoe

Fashion Styling: Erica Matthews 

Nails: Nice Nails Baby 
As some of you know I received my second cover in a row of Black Hair Magazine!! Woooop wooop!
It was an absolute pleasure to work with the Black Hair Team again!!
So as you know, I never leave you out! Here is your exclusive backstage pass to this editorial shoot.
also, get an exclusive up close and personal look at shots that were published and unpublished!!! *grabs glass of wine*

 

Continue reading 

MY PORTFOLIO: FASHION EDITORIAL IN NEW AFRICAN WOMAN MAGAZINE JUNE JULY 2012!!

20 Jun

Publication: New African Woman Magazine June/July 2012

Creative Director: Chanel Boateng
Photographer: Gabor Szantai
Art & Fashion Director/Styling: Erica Matthews

Make-up: Chanel Boateng 

Hair Stylist: Kasia Fortuna

Models: Kelly Garvais (D1 Models), Raschelle  Osbourne (Models1),

Ngozi Kemjika.

Grab your pass and take a look at the behind the scenes images to out ‘Damsel in this dress’ Fashion Editorial!! 

 

Pieces by Jennifer Morris and Jennivi Jordan

Pieces by N’Kya, Jasper Garvida, YS Jewelery, Proverbs31 Couture & bezemymailan

Pieces by Ayikai Couture, Jasper Garvida, Proverbs31 Couture and Susan Penn.

We took a spot in my favourite coffee-house Starbucks Cafe and chose the images over a Latte!!

And Here are the Published Images…

Hope you enjoyed… xxxo

MY FASHION PICKS: GET ROCKIN IN MOTELS FUNKY FESTIVAL PIECES!!

19 Jun

I got an email from Motels press and just HAD to share this with you!!

Motels new arrivals are sure to be show-stoppers at this seasons festival events and even better.. they wont break the bank!!

Take a look at some of my fav’s!!

click logo to go to site

Motel New Zoe Bodycon Dress in Batik Tie-Dye

£28.00

Motel Hilly High Waist Hot Pant in Aztec Pastel Print

£20.00

Motel Printed Legging in Tie Dye Flower Print

£21.00

Motel Hilly Hot Pant in Black and White Stripe

£20.00

Motel Jet Plunge Neck Playsuit in Fuchsia

£48.00

hope you enjoyed xxxo

LIPSY AW 12/13 PRESS DAY!!

19 Jun

Grab your backstage pass and get a sneaky preview at Lipsy’s AW 12/13 Press collection!!

 

#Todayimwearing Vintage Basement 101 Leopard print shirt, New Look vest top and leggings,

Primark choker necklace and bowler hat

& vintage boyfriend worker boots!!

So here is your sneak peek of the ‘Oriental Vamp’ Collection!!

I was wowed by the gooorgeous floral prints.. and the curvacious body-con & peplum silhouettes!! ..Then of course the mouth-watering colours…

Whoever said that AW had to stick with the same deep coloured palette was SO WRONG!!

Here is your Sneak peek at the ‘baroque’ collection… it had everything that made you want to go out and ‘party HARD’!!

I absolutely loved the embellishment on the dresses and it was another peplum heaven.

We are seeing a lot of ‘knicker’ style shorts this season.. which to be honest.. can be a tad un-wearable for some of us!! So Lipsy has given is a cute & wearable option which is more like a bodysuit with a sheer skirt/cape… GENIUS! (Top left picture on far left).

This was HEAVEN for me!! Heres your sneak peek at Lipsy’s ‘Boy meets girl’ Collection! quenching the thirst of my fellow lovers of the Androgyny Trend!! *crowd of women cheer*

We had a healthy dose of embellished leggings, dresses, even (detached) collars!!

There was sheer tops, fringe detailing, studded bodysuits and gooorgeous printed shirts (bottom left picture). Although the collection was belatedly split into day wear and evening wear… IT WAS ALL GORGEOUS!!

I had a Gooorgeous Cocktail over some jewellery.. which may I add was GORGEOUS!!

I love how this collection, Lipsy is offering more matching pieces to their jewellery collection! the pieces were very clean and chic!! sooo many pieces on my wish list!!

Then of course, Lipsy’s classic loungewear and accessories. Then another Gorgeous shoe collection where i was seeing a lot of studded boots etc.

I was able to finish of the AMAZING day by getting my nails done!! Thankyou Bodouir PR and Exposed Nail polish for offering some of the HOTTEST shades!! my nails looked GREAT!!

 

So here is a look again at dome of my Fav’ pieces from the Collection!!

Thanks again Bodouir PR!!

Hope you enjoyed xxxo

STYLE STALKING IS BACK!!

11 Jun

I was doing some drop-ofs at New Look when I bumped into these two goooorgeous ladies!

I loved their relaxed by on trend style and again! had to stop them in their tracks!!

What are they wearing?

Left:

Top from Cos, Trousers from Topshop, Blazer from Topshop, Bag from Louis Vuitton, Boots from Kurt Geiger, Sunglasses from Ray Ban.

Right:

Khaki trench from Superdry, Jumper from H&M, Shorts from Zara, Flats from Lacoste & Sunglasses from H&M.

Why don’t you try to get his look with some of the High street Favourites!!

“You Got PAPP’ED”

SCORE 8/10

Hope you enjoyed!! xxxo

WHAT HAVE I BEEN UP TO??

30 May

Here’s a lil’ sneak peek into what I have been up to this week!!

xxxo

BACKSTAGE PASS: ASOS WOMENSWEAR PRESS DAY!!

12 May

Lets have a show of hands for anyone who does not like ASOS?!! *que crickets and tumbleweed*

I am talking about one of the biggest Fashion retailers to grace the Internet!! If you’re looking for it.. ASOS have it!!

I have developed a relationship with ASOS through fashion styling and felt AB-soLUTELY honoured to attend my first Press day with them this month and finally get to meet these gorgeous press officers and see the clothes up-close and personal!

After signing in at reception I walked into a room where I was ‘wow’ed’ by gooorgeous shoes, jewellery and accessories i.e. girls Heaven!!

Shoes and Accessories

Mouth watering colours and splashes of glittering glamour which are DEFINITE must haves for the AW12/13 season.

I am LOVING this necklace with the hint of Neon Green!! *gasssp*! and check out the statement Baroque Printed ankle boots!! #Wishlist!!

So this collection of pieces is from ASOS’ Collection Revive!! Amaaazing ‘Superhero’ inspired pieces!

The gloves are a SUperHot.. yet timeless piece to add to the wardrobe!! And I am Absolutely loving the ‘kryptonite’ inspired rings!!

When I look at this Collection.. I would LOVE to style Rita Ora in some of these pieces!! (someone I would love to style!!).

A mix of glittering glitz and glam for the everyday look!! I am smitten for the embellished bag! and pairing it with the metallic high tops would look Amazing!!

Then we move into pieces which have more of a play with texture!! I absolutely love the paper bag style Clutch! We are  definitely seeing a lot more use of clashing patterns for the next season, but I do encourage to use this with statement pieces!!

We then moved into more cleaner pieces of jewellery.. I love how the pieces were paired with the boots which gave it that extra edge!

I loved these pieces!! it had a Vintage edge to it.. with jewel tone pinks, purples and greens!! Each being ultimate statement pieces.. #WISHLIST

We then moved onto these gorgeous androgynous inspired statement pieces. The embellished Leather collar was love at first sight! I can definitely see it paired with a sheer shirt… *swoon*

Here is what I call the print Palette! Here is another example of those MUST HAVE statement pieces (pattern clash). Seeing is seriously believing! I’d call someone crazy if they described some of these heels, but they absolutely work (of course)!!

I am a huge fan of anything androgynous.. and I loved how these pieces have a cheeky boyish edge to it!

Slightly moving away from androgyny (embellished tie).. we move into pieces which are a lot more minimal.. which screamed vintage 50-70′s inspiration.. I was absolutely loving the photographic print bag and the choker necklaces which we have seen a lot of this season.. WHICH are.. to DIE for!!

I felt excited when it came to the accessories wall.. I was told

“just because it will be getting cold doesn’t mean we have to banish life and colour from our wardrobe!”..

Such an exciting wall! I loved the idea of the Novelty pieces i.e. pencil scarf along with the mixture of texture and use of colour blocking! I definitely CAN NOT WAIT to wrap up!!

Here is another ASOS’ Collaboration with designer Lauren Mccalmont!! I loved the mixture of textures and colours on her pieces with humorous quotes printed on top of it!! I really loved the Statement Leggings (bottom middle), such a lovely way to bring colour and life to the winter wardrobe! Continue reading 

DESIGNER GUDRUN SJODEN’S FLAGSHIP STORE!!

25 Apr

As some of you know I had the absolute pleasure of being invited to Varg PR’s Talented Designer Gudrun Sjoden’s Flagship store Launch..

Forgive my terrible photography.. my Fuji battery died (trust..)..

But I’m not quite sure how I even missed a turning for this Gorgeous store!! But I must say.. it is breath-taking!

Coming from a visual Merchandising background.. this was absolute HEAVEN!!.. The attention to detail was phenomenal, I honestly could have moved in.

“Gudrun Sjödén creates clothes and home textiles in a unique style. Colourful collections in pure natural materials for women of all ages, shapes and sizes. Sustainable styles with an emphasis on Scandinavian design.” - Gudruns Facebook Continue reading 

BEHIND THE SCENES: PRIDE MAGAZINE APRIL 2012 FASHION EDITORIAL!!

22 Apr

Publication: Pride MagazineApril 2012
Creative & Fashion Director: Erica Matthews
 Photographer: Asli Kolcu
 Make-up Artist: Chanel Boateng
 Hair Stylist: Kasia Fortuna
Model: philomena Kwao (models 1), Sycha Mubiaya (D1 Models) &Nala Diagouraga (strike Model Management)
Location: Gilgamesh

As some of you know I Directed my first Fashion editorial shoot in April 2012 Pride Magazine!! Above are moodboards I made for the styling, set and photography of the shoot!!

Here is the First look, welcome to Gilgamesh’s Tea room where it displays my modern take on the ‘little black dress’! yea.. yea.. i know it’s mainly gold.. but I love how nowadays we have that basic black (themed) dress which can be worn over and over… This dress IS far from basic though… I am in love with this cord dress!!

This look was another extension of the ‘LBD‘… Modernised with a cut out waist.. thigh high splits… and that sexy ‘backless’ statement!

This look is one of my favourite.. this show-stopping coral maxi dress would make ALL skin tones glow!! A maxi dress to me is a must have in the wardrobe.. easy to dress up or down. and perfect for a day you feel not quite 100%… and you’ll look absolutely HOT!!

So what is Spring & Summer without a swimsuit?

I love these three swimsuits!! TIP: I wanted the models to look glossed up for this look and accidentally got some oil on the swimsuit (unfortunately the designer was unforgiving) SO.. a big tip is to use a non oil based glitter directly on the skin or use water with a spray bottle on the skin to create the same glow when shooting!!

And just like the LBD, I believe all women should dare to wear RED!! INVEST.. INVEST.. and oh yea.. INVEST!! this is a statement piece just as important a clutch.. or a cuff in your wardrobe!

These feather looks were necessary… I am a sucker for texture and fur!! and  here I gave you a younger option and a more mature option… but both are undeniably sexy and chic with a gorgeous hint of african print!!

Here below is a slide show of some of the images that were not used in this editorial!!

But I hope you enjoyed!!

xxxo

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STYLE STALKING: OH MAN.. ‘THE LITTLE BLACK SUIT’!!

12 Apr

 

Every woman owns that classic ‘little black dress’… well I absolutely loved this Male twist.. ‘the little black suit’..
Dress it up or prep it up with the top button done up… or casual it down by maybe letting a few buttons loose.. and adding on a hat..

Regardless!! I LOOOOVED THIS LOOK!! and I HAD to stop him in his tracks!!

What was he wearing?

Blazer from Topshop, Shirt from Topshop Unique, Trouser from ASOS, Bag from Barbour, Shoes from Poste, Watch from Storm and rings from Vivienne Westwood…

Why don’t you try to get his look with some of the High street Favourites!!

“You Got PAPP’ED”

SCORE 8/10

Hope you enjoyed!! xxxo

MY FASHION PICKS: TODAY IM WEARING!!

7 Apr

#Todayimwearing Faded glory denim shirt, H&M Jumper, New Look Leggings, Zara fur coat, Primark Biker boots, Vintage bag, Topshop Ring & Gudrun Sjoden scarf

VARG PR PRESS DAY!!

22 Mar

One of the best thing about being a stylist is being able to go to Press days where you get an up close and personal preview at the brand/s new collections a season early..

I was Invited to Varg PR’s Press day… I loooove these Ladies! they are so warm & friendly.. and may I add very stylish!! The Nina Jarebrink shirt I used on Alisha White for the Pride Magazine Publication was from Varg PR! Their brands are individually amaaaazing and have been featured in countless lead Fashion Magazines and Celebs!! Continue reading 

PUBLICATIONS: STATUS MAGAZINE: ASSISTING CAMILLA ASHWORTH!!

24 Jan

Behind The Scenes

Assisting Camilla Ashworth

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As some of you may know I had a wonderful day assisting the lovely stylist Camilla Ashworth today for a Bambi Mag submission!!

Like I always promise!! I never leave you guys out!! so here is the highlights… along with the much-needed slideshow of all the pics!! Continue reading 

MY FASHION PICKS: I’M MONOCRAZY ABOUT THESE PEARLS!!

28 Nov

Black ‘Pearl Super Suspender’ tights – £25.00

So we have seen good ‘ol Jessie J Rocking these gorgeous suspender tights that casually make bein sexy… well.. just casual. Talk about getting festive *cue sound of bells* I love Henry Hollands ‘Black ‘Pearl Super Suspender’ tights’ retailing at £25.00!!

Dress them up.. Dress them down.. but you won’t find ANYTHING else like it!! I am Crazy about these Pearls!!

Cream Bow Prom Dress – River Island – £45.00

Why not Pair the Tights with a Gooorgeous dress like this one from river Island?

Get Tights: Click here

Get Dress: Click Here

Look fabulous!!… xxxo

PIXIE LOTT CELEBRITY LIPSY COLLECTION LAUNCH PARTY!!

29 Sep

 

So, after getting an amazing preview of Pixie Lotts AW11 Collection with Lipsy, I got my invite to her launch party!!

if you never got to see the behind the scenes of when Lipsy had on their press day Click Here

So I chose to wear a goooorgeous dress from Designer Tina Lobondi (below) paired with a vintage Boyfriend blazer. Continue reading 

LIPSY & PIXIE LOTT AW11 PRESS DAY!!

4 Aug


So I had the huge pleasure of going to Boudoir PR’s AMAAAZING Lipsy & Pixie Lott Press Day!!

Unfortunately I didn’t have the pleasure of meeting/seeing Pixie Lott, but when I was shown the gooorgeous Chanel inspired two-piece she wore… I neeew she looked HOT (as always). Continue reading 

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