Tag Archives: Pride Magazine

MY PORTFOLIO: STYLE EXPERT IN PRIDE MAGAZINE FEB 2013!!

23 Feb

london fashion stylist erica matthews style expert pride magazine february 2013 valentines day outfit ideas

Publication: Pride Magazine Feb 2013

£100 Valentines Day Bargain Hunt ‘Style Expert’

 

As some of you know, I was pleased to reveal Pride Magazines Fashion Editor asked me to be a Style expert for this months £100 Bargain Hunt!

I found a gorgeous Rihanna Inspired look for the ladies to wear for Valentines Day!!

Here is a up close look at the pieces I chose which will be in store this season!!

 

primark black strappy heels london fashion stylist erica matthews style expert pride magazine february 2013 valentines day outfit ideas 3

Primark Strappy sandals £12.00

want to see me wearing them? (click here)

bling bracelet london fashion stylist erica matthews style expert pride magazine february 2013 valentines day outfit ideas 5

H&M Bracelet £9.99 *gassp*

Want to buy? (click here) Continue reading 

MY PORTFOLIO: CELEBRITY SHINGAI SHONIWA AT RAFFLES MEMBERS CLUB!!

23 Sep

I Also had the Pleasure of dressing Shingai Shoniwa for a Members Event at a Chic Club Called Raffles! 

Shingai was draped in another gooorgeous William Vintage Dress paired with a quirky Neon Sass and bide Belt!

Here are some lovely press shots of her performing!

Enjoy!! xxxo

MY PORTFOLIO: BEAUTY EDITORIAL IN PRIDE MAGAZINE OCTOBER 2012!!

11 Sep

Beauty Look: Smoking Hot.

Designers: Sarah Angold, Ivory Fist, RFA Beauty.

Publication: Pride Magazine Sept 2012
Title: Diana Ross Fever

Photography: Karl Lake
Hair: Angela Plummer

Make-Up Artist: Joy Adenuga
Fashion Stylist: Erica Matthews 
Model: Janita Francis

I was happy when I received the news that Pride Magazine had published a Beauty Editorial I styled in there October 2012 Issue!!

Here is a up-close and personal look at all the shots from this editorial!!

Backstage Shot of Smoking Hot!!…

Beauty Look: Tantilising Turquoise and Only gold Allowed.

Designers: Dania Bailey, Tina Lobondi, Fantasyme Jewelery and Ivory Fist.

Behind the scene shot of Tantilising Turquoise!!

Behind the scene shot of Only gold Allowed!!

Beauty Look: Purple Love.

Designers: Sarah Angold, Ivory fist and RFA Beauty.

Behind the scene shot of Purple Love!!

I hope you enjoyed!! now take a closer look at all the shots individually!! 

Enjoy xxxo

#TODAYIMWEARING : COLOUR BLOCK ANDROGYNY!!

6 Jun

 #Todayimwearing

Henry Holland shirt, Next midi net skirt, TK Maxx Boyfriend Blazer,

River Island Belt, Primark Collar necklace

and Next hand-made Oriental bag

BEHIND THE SCENES: MY BEAUTY EDITORIAL IN PRIDE MAGAZINE MAY 2012

14 May

Publication: Pride Magazine May 2012

Creative Director: Chanel Boateng

Photographer: Danny Gaska

Fashion Stylist: Erica Matthews

MUA: Chanel Boateng

Nail Technion: Nails by Ama

Model: Philomena Kwao @ Models1

Designers: Hayley Kruger & Bezemymailan

 
 You already know you always have an exclusive backstage pass!!.. I was very delighted to see another Beauty Editorial I styled Published in Pride Magazine with gooorgeous Models1 model Philomena Kwao.

Our gorgeous MUA and Creative Director Chanel Boateng put together this moodboard for this editorial focusing on this seasons key trends.

Here is a peak at ‘The Sun’, inspired from the mouth-watering citrus Yellow which brightens up any day!!

Necklace by Hayley Kruger Continue reading 

BEHIND THE SCENES: PRIDE MAGAZINE APRIL 2012 FASHION EDITORIAL!!

22 Apr

Publication: Pride MagazineApril 2012
Creative & Fashion Director: Erica Matthews
 Photographer: Asli Kolcu
 Make-up Artist: Chanel Boateng
 Hair Stylist: Kasia Fortuna
Model: philomena Kwao (models 1), Sycha Mubiaya (D1 Models) &Nala Diagouraga (strike Model Management)
Location: Gilgamesh

As some of you know I Directed my first Fashion editorial shoot in April 2012 Pride Magazine!! Above are moodboards I made for the styling, set and photography of the shoot!!

Here is the First look, welcome to Gilgamesh’s Tea room where it displays my modern take on the ‘little black dress’! yea.. yea.. i know it’s mainly gold.. but I love how nowadays we have that basic black (themed) dress which can be worn over and over… This dress IS far from basic though… I am in love with this cord dress!!

This look was another extension of the ‘LBD‘… Modernised with a cut out waist.. thigh high splits… and that sexy ‘backless’ statement!

This look is one of my favourite.. this show-stopping coral maxi dress would make ALL skin tones glow!! A maxi dress to me is a must have in the wardrobe.. easy to dress up or down. and perfect for a day you feel not quite 100%… and you’ll look absolutely HOT!!

So what is Spring & Summer without a swimsuit?

I love these three swimsuits!! TIP: I wanted the models to look glossed up for this look and accidentally got some oil on the swimsuit (unfortunately the designer was unforgiving) SO.. a big tip is to use a non oil based glitter directly on the skin or use water with a spray bottle on the skin to create the same glow when shooting!!

And just like the LBD, I believe all women should dare to wear RED!! INVEST.. INVEST.. and oh yea.. INVEST!! this is a statement piece just as important a clutch.. or a cuff in your wardrobe!

These feather looks were necessary… I am a sucker for texture and fur!! and  here I gave you a younger option and a more mature option… but both are undeniably sexy and chic with a gorgeous hint of african print!!

Here below is a slide show of some of the images that were not used in this editorial!!

But I hope you enjoyed!!

xxxo

This slideshow requires JavaScript.

PUBLICATION: PRIDE MAGAZINE! MY BEAUTY EDITORAL!!

25 Feb

 

 

Model: Sherene Mcnicol, Photographer: Agata Preyss, Art Director/MUA: Chanel Boateng, Fashion/Creative Stylist: Erica Matthews, Hair stylist: Kasia Fortuna from ‘Radiant Salon’,  MUA Assistant: Misi Chanel Ogunlawa.

Jewellery: Maria Prokopiva & Elisha Francis

 

Roses are red,

Violets are blue,

Sugar is sweet…

And so are you.. Continue reading 

MY STYLIST WORK: MY WORK IN PRIDE MAGAZINE!!

10 Jun

Something I REALLY wasn’t expecting!!

As you know I was doing a Shoot with TMC 2011 Winner Nana Afua Antwi for OH TV and other submissions..

Pride was doing an amazing! BODY LOVING article which features her!! and guess who styled her in the featured image!!

Check out the behind the scenes images by clicking here!

xxxo

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